--青春创意为古镇注入新活力--
  10月22日上午，首届“姜山如此多娇”走马文化创意大赛颁奖典礼暨非遗集市在宁波诺丁汉大学新国际会议中心（NICC）盛大启幕。本次大赛致力于推动现代文化与走马塘村千年古村文化、进士文化深度融合，生动展现了校地合作在赋能地方文化品牌建设、服务国家品牌发展战略方面的丰硕成果。
  颁奖典礼上，一批优秀文创作品脱颖而出。设计者们以宋韵美学为灵感，运用极简设计融合墨色韵味，为走马塘的Logo、IP形象及插画注入全新巧思，既呼应了进士文化的笔墨精神，也让古村文化更加贴近年轻一代。其中，张棋嘉的官帽Logo设计、杨加琪与寇馨元的盲盒手办公仔、潘越与叶瑞恒的联名创意设计脱颖而出，荣获一等奖。
  具体获奖名单如下：
  •一等奖（3组）：张棋嘉；杨加琪、寇馨元；潘越、叶瑞恒。
  •二等奖（5组）：陈怡嘉；邓萱、时一博；黄子奕；张婧桐、朱奕豪；张奕。
  •三等奖（5组）：孙奕辰、马铭苑；李景丰；高伯杭；林檎；林民培。
  一等奖颁奖照片
  同期开启的非遗集市成为师生互动的热门场所。近10个摊位共同打造沉浸式古街场景，非遗传承人现场搭建“灶台”，指导中外学生亲手制作进士糕。在非遗互动体验区，宁波箜篌非遗传承人陈莉娜带领团队开展演奏与体验活动，让中外师生近距离感受非遗文化的独特魅力。
  大赛历程
  “姜山如此多娇”走马文化创意大赛于2025年6月正式启动，期间，学院老师多次组织参赛学子赴走马塘村开展实地调研，为创作积累灵感与素材。大赛共收到了来自全校学生的13件作品。10月21日，姜山镇与宁波诺丁汉大学理工学院共同组成评审委员会，通过初评、展示、复评等环节，对参赛作品进行线下评审。
  此前，宁波诺丁汉大学理工学院与姜山镇走马塘村已开展多次校地合作，包括理工学院复习季美食节、“乐与理的和谐”系列之“箜篌户外课堂”等活动。2025年4月30日，双方正式签署合作协议，共同推动地方文化传承与乡村振兴。此次走马文化创意大赛进一步促进了“进士文化”和“非遗箜篌”走向国际舞台。
  宁波诺丁汉大学理工学院人力资源与文化副院长杜海南博士提到：“该活动的意义在于让东方古村遇见国际化校园，让学生能通过想象力和创意致力于乡村振兴，达到中西合璧、文化互鉴的效果，也非常符合理工学院致力于中西文化传播的使命！”
  大赛虽已落幕，但创意的种子已在古镇生根发芽。未来，我们期待更多青春力量与地方文化碰撞出精彩火花，共同书写城乡融合发展的崭新篇章！
  English Version:
  The Jiangshan So Picturesque-Zouma Cultural Creativity Competition Concludes Successfully
  The"Jiangshan,So Picturesque"Zouma Cultural and Creative Competition concluded successfully with an award ceremony and Intangible Cultural Heritage Fair on the morning of October 22.Held at the University of Nottingham Ningbo China's New International Conference Centre(NICC),the event celebrated the deep integration of modern culture with the millennial village and imperial scholar culture of Zoumatang Community,showcasing the fruitful results of university-local collaboration in empowering local cultural brand building.
  At the ceremony,a number of outstanding cultural and creative works were recognized.The designers drew inspiration from Song Dynasty aesthetics,using minimalist design fused with the charm of ink tones to inject fresh ingenuity into Zoumatang's logos,IP images,and illustrations.This approach not only echoed the brush-and-ink spirit of traditional culture but also made the ancient village culture more relatable to the younger generation.First prizes were awarded to Zhang Qijia for his official hat logo design,Yang Jiaqi and Kou Xinyuan for their blind box figurines,and Pan Yue and Ye Ruiheng for their co-branded creative designs.
  The specific list of winners is as follows:
  First Prize(3 groups):Zhang Qijia;Yang Jiaqi&Kou Xinyuan;Pan Yue&Ye Ruiheng.
  Second Prize(5 groups):Chen Yijia;Deng Xuan&Shi Yibo;Huang Ziyi;Zhang Jingtong&Zhu Yihao;Zhang Yi.
  Third Prize(5 groups):Sun Yichen&Ma Mingyuan;Li Jingfeng;Gao Bohang;Lin Qin;Lin Minpei.
  The concurrently held Intangible Cultural Heritage Fair became a popular hub for staff and student interaction.Nearly ten stalls created an immersive ancient street scene,where heritage practitioners set up a live demonstration station to guide Chinese and international students in making Jinshi Cakes.Ningbo Konghou inheritor Chen Lina and her team also performed and led workshops,offering all participants an up-close experience with this unique art form.
  Competition Timeline:
  The Jiangshan So Picturesque-Zouma Cultural Creativity Competition was officially launched on 2025 June 13.Throughout the event,participating students conducted field research in Zoumatang Community to gather inspiration and material for their creations.In total,13 entries from students across the university were submitted.On October 21,a joint judging committee formed by Jiangshan Town and the Faculty of Science and Engineering evaluated the submissions through a process that included an initial review,presentations,and a final re-evaluation.
  Prior to this,the Faculty of Science and Engineering had already collaborated with Jiangshan Town Zoumatang Community on several initiatives.These included FoSE Stress Release POP-UP Festival and“A Journey into Music and Sensibility Stepping into Zoumatang to Appreciate Konghou”.On 2025 April 30,the two parties formalized this partnership by signing a cooperation agreement to promote local cultural preservation and rural revitalization.This Zouma Cultural Creativity Competition further facilitated the imperial scholar culture and the intangible cultural heritage of Konghou to the international stage.
  Dr Hainam Do,Associate Dean for People and Culture at the Faculty of Science and Engineering,emphasized how special this event is.“It beautifully brings together an ancient Eastern village with an international community,giving students a wonderful chance to participate in rural revitalization through their imagination and creativity.This creates a special blend of Chinese and Western elements and encourages cultural exchange.It perfectly reflects the faculty’s goal of sharing and celebrating both Chinese and Western cultures!”

  Though the competition has concluded,the seeds of creativity it planted in the ancient town will continue to grow.We anticipate future collaborations where youthful innovation and local culture meet,promising to write an exciting new chapter in integrated urban-rural development.

https://mp.weixin.qq.com/s/q6xjLjbCmB_vt_51lQWDIA